chipotle buy one get one free

Yesterday, a co-worker informed me that Chipotle was offering a buy-one-get-one-free promotion through an integrated campaign on its Facebook Page and offline partnership with a new television series. As a digital marketer, perhaps I should weigh in on the effectiveness and innovation of an online-offline campaign such as this one. But I'd rather not, because you know, I don't like to talk about work unless it's absolutely necessary.

What I do want to talk about (and remember) though is the fact that I immediately printed out the coupon, left work early, considered multiple restaurant locations and routes home and redeemed the exciting coupon for a chicken and steak burrito with all of the tex-mex-cali fixins'. A proper and cost-effective Monday feast with Emmelle. I voraciously scarfed down 1.5 burritos to avoid turning to a soggy, refrigerated burrito days later.

What a great meal for our wedding planning penny pinching needs. What a terrible meal for our wedding planning dieting needs.

Years from now, when my life is considerably different from where and what it is now, I'd like to think that I will have the same zeal for coupons...and food...especially when they go together.

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